Packaging is made to be thrown away, and because of that, it’s tempting to think that bad packaging design is not a big deal. But disposable though it may be, packaging accomplishes a number of important tasks: it makes a product stand out, protects the product from damage, fosters an impression of quality and creates a tactile experience for the customer. There’s a reason why unboxing has become a viral phenomenon online—the feeling of joy and reward of opening a present (even a present to yourself) is contagious, counteracting the guilt of having spent money. While good packaging mostly works on the subconscious level, bad packaging is memorable for all the wrong reasons. Every piece of packaging factors into the experience, from the shipping box to the interior stuffing to the wrapping and label design. As if that’s not complicated enough, there are also many different types of packaging, each tailored to a specific product style or shape. All of this is what makes bad packaging so common. The good news is bad packaging isn’t all bad—it can be greatly entertaining to watch other brands mess up. It can also be a learning opportunity. With that in mind, we’re going to look at some of the most heinous examples of bad packaging design and discuss how they could have been improved. Bad outer packaging
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AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
April 2023
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