Building a new construction company from scratch? You’ll want an effective logo. Rebranding your existing company? You’ll want a better logo. Why do you need an effective and better construction logo? Because how you present your business to your customers says a lot about who you are and what you have to offer. We realize we may be slightly biased about the power of design, so to better answer the question “why invest in a construction logo?”, we recently asked hundreds of small construction businesses in North America, UK, Australia and New Zealand about how important visual branding is to their business1. The response was an overwhelming “very”! In our survey findings, 83% of respondents said that visual branding is somewhat or very important to their overall business success, significantly impacting everything from business revenue to building relationships with new and existing customers. In fact, 85% of respondents said that visual branding is significant in building trust with their customers. A well-crafted construction logo communicates that your company is the right one for the job. When clients are shopping for the right contractor for their project, they’re looking at a lot of logos and getting a lot of estimates, quotes and ideas. When they see your logo, it should tell them that you know what you’re doing—which will lead to a consultation where you can really hammer your promise home. So to help you end up with the best logo for your business, we’ll walk you through what makes a good construction logo, share a few ideas and considerations, and give you some tangible next steps to get started. What makes a good construction logo?
|
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
April 2023
Categories |