California Pizza Kitchen taps Acadia as media AORCalifornia Pizza Kitchen named Acadia as its media agency of record. Part of the restaurant chain’s media remit moving forward includes creating more “hyper-local” and targeted ads, according to a statement by Acadia. It’s unclear whether there was a review. “We’re emphasizing ways to motivate known customers to consider CPK more often,” Scott Hargrove, CMO of CPK, said in a statement. “We can compete more effectively with precise, measurable, local media that inspires guests to come and try us one more time. Acadia has the prowess in analytics, digital media, and e-commerce to get the granular, accountable results we need.” 305 Worldwide takes on a new ECDHorizon Media named Nicky Lorenzo as its SVP, executive creative director for its culture-first agency 305 worldwide. Lorenzo, who will lead creative for the agency as part of this newly created role, previously worked at Taylor Global as a senior VP, group director. “Nicky is proven to drive impact and growth through connected creative direction and execution, her experience brings us an immediate competitive advantage and reflects our strength as an emerging leader in the space,” said Roberto Alcazar, executive VP, managing partner, executive creative director at 305 Worldwide, in a statement. Just brieflyLauren Douglass was named PMG’s managing director and head of marketing, a newly created role. She joins the agency from Channel Factory, where she was SVP of global marketing. The California Raisins selected Influencer and branded content agency Sway Group as its lead agency to handle influencer marketing, following a formal review. Chemistry promoted Jason Dille to be its first chief media officer. Dille most recently held the title of executive VP and has been key to growing the agency’s media to over $100 million. via Digital Marketing Education https://ift.tt/A9hGXHz
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