To be clear, ChatGPT will not extrapolate more data than a company has; it will only leverage the company’s existing data to perform intelligent tasks. “One of the big competitive advantages for companies will be who has big, proprietary databases,” said David Sandström, Klarna’s chief marketing officer. Klarna’s business depends on comparing prices between thousands of retailers. Sourcing and storing data from every partner is therefore crucial to the recommendations it provides. The better the recommendations that ChatGPT can pull from Klarna’s API, the more helpful the plugin will be to users. Similarly, OpenTable relies on providing data on reservations from thousands of restaurants, with the added variable that this data is subject to change every hour. ChatGPT could offer a more conversational experience for making reservations, such as by providing recommendations based on user responses to various questions, said Susan Lee, chief growth officer at OpenTable. But this can only happen if OpenTable is able to consistently pair data with consumers’ requests. via Digital Marketing Education https://ift.tt/iGAfatW
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