For Mochinut, a small business in San Jose, something as everyday as a donut can be the link that joins people. The product, a mochinut, represents a fusion of cultures, combining the Japanese rice cake “mochi” with the American “donut.” Because San Jose itself is such a multicultural city, consisting of a large Asian and Hispanic population, Mochinut’s combination dessert fits right in by offering mouth-watering, savory, ethnic flavors such as churro, matcha and black sesame to name a few. ![]() And when it came time to launch the business, it made sense that an event, like a grand opening, should likewise bring diverse people together. But in order to pull off an unforgettable grand opening celebration, the Mochinut team first needed to bring their logo and branding to life through signage, posters and branding merchandise. A grand opening can be a daunting task for any small business. It takes a great deal of planning, promotion and merchandise production, and you only get one chance for a first impression. As tempting as it was to open up shop without any fanfare, Mochinut was determined to make their grand opening special. Founder Rachel Aquino knew that because people and culture are at the heart of her business, an in-person community event would be the best foot to start off on. ![]() To get some insight into how other startup businesses can successfully create branding merchandise for their own grand opening, we spoke to Rachel about her shop, how fusing cultures allowed her to create something new and how she brought her branded designs to life. How Mochinut launched their brand
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April 2023
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