McCrispy: Sometimes in marketing, the simpler the better. Case in point: McDonald’s has experienced a sales bump for giving a new name to its Crispy Chicken Sandwich, now called the McCrispy. As reported by Restaurant Business, “at McDonald’s, getting the ‘Mc’ before a name is a ‘badge of honor’ on the menu.” LosersBed Bath & Beyond: It looks like the long-struggling retailer may be heading to the Beyond itself. After attempts to restructure and raise capital failed, the chain filed for Chapter 11 bankruptcy protection on Sunday. Closing sales at Bed Bath & Beyond’s 360 namesake stores and 120 buybuy BABY outposts have already begun and the stores have stopped accepting the brand’s ubiquitous coupons. (Rivals including The Container Store and Big Lots will take them.) Other retailers that stand to benefit from the brand’s demise include Amazon, where 68% of Bed Bath & Beyond customers said they’ll take their shopping; Target, where 58% said they will go; and Walmart, where 48% intend to shop, according to a recent survey from market research firm Numerator. Bud Light: The Anhesuer-Busch InBev brand is learning the hard way that there is no such thing as middle ground in the culture wars. It continues to deal with sinking sales and backlash from conservatives over its partnership with transgender influencer Dylan Mulvaney. But Bud Light is also feeling the heat from the other side of the political aisle for its response to the uproar, which included two executives going on leave and the brand’s failure to voice any support at all for transgender rights. “The company tucked tail and sought to distance itself from Mulvaney,” is how MSNBC columnist Katelyn Burns put it, adding: “Before jumping into such campaigns that feature queer people or are aimed at queer consumers, company executives need to ask themselves how committed they are. If a conservative boycott is enough to quickly scare them off, it’d be better if they skip the campaign altogether.” Read more: Bud Light’s transgender influencer backlash—what brands can learn from the controversy Samsung: The electronics company reported a 95% decline in quarterly profit—marking its lowest level in 14 years. Samsung attributed the drop to low demand for its memory chips amid consumer pullback on high-end electronics purchases. via Digital Marketing Education https://ift.tt/PYeavbV
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