Anyone who’s ever submitted a proposal or tried to snag a design project has probably been asked to submit or create a design brief for the project. It’s a fairly standard practice but can often be intimidating, particularly if you aren’t used to it. A good design brief is a tool that can help you and design clients get on the same page for projects and help them move along more smoothly. You’ll outline deliverables and timelines so that clients are comfortable with your process. Let’s break it down with some best practices, examples, and templates. 800+ Designer-Made Website Templates + A Drag-and-Drop BuilderWith Wix, you can create better websites with mobile-responsive templates, seamless drag & drop, and unlimited customization. Choose from 800+ stunning templates for any industry, sell your products or services, start a blog, and make smart decisions with clear analytics. Start building for free today, and see just how quickly you can create a stunning, on-trend website. What Is A Design Brief?![]() A design or creative brief is a document that outlines how a design project should go. It will likely include many of the things that the proposal for the job entailed but will go into further detail for a client that has already decided to hire you. A design brief can be a powerful project management tool A design brief can be a powerful project management tool that keeps you and clients on target with everything from deadlines to project milestones to deliverables. A design brief should do the following things:
Things to Include In a Design Brief![]() While the specifics of every design brief vary, there are a few sections and things that almost all include in some way. Make the most of each section by giving it a header in the document. Some sections may have a more narrative format, while others may include a list of bulleted points. Elements of a design brief include:
Design Brief Best PracticesWhile it may seem like a design brief will be a massive document – and even bigger depending on the size of the project – that’s not the case. People generally have short attention spans and a design brief is only as good if it is usable. Use straightforward language and avoid design jargon. The balance lies in creating a document that includes everything you need for a project in a manner and format that clients (and other team members) can scan quickly for information.
How to Design a Design BriefAs a designer submitting a design brief, the look and feel of the document matters. While it does not need a high-design feel, it should represent you as a designer. In terms of design, it should fall somewhere between a document on letterhead to a more polished piece of brand collateral. You have two choices when designing the brief:
Every design brief should use the following design elements:
Design Brief Templates![]() You can create your own design brief template or download one from a design marketplace as a starting point (that you can further customize as needed). Here are a few that we like:
![]() ConclusionThe challenge with creating a design brief is that it typically falls outside of a designer’s normal comfort level and skill set. At larger agencies, account executives will often work with you to write this document, but as a solo entrepreneur or freelancer, you’ll do it on your own. The goal is to create a base design brief template that will stand as the basis for all future projects. Depending on your work, you may have a couple of templates for different types of jobs – website design, branding, logo design, letterhead, etc. A design brief is supposed to make your life easier; use this guide to add tools to your kit that do exactly that. via Pixel Lyft https://ift.tt/H9ImShc
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